Riding on the success of his new album Life Is Eazi Vol. 2: Lagos To London, Mr Eazi has launched a platform designed to empower and support upcoming African talents across 7 countries through the sponsoring of their music videos.
This platform is called "Empawa".
At an exclusive event held on Tuesday, November 20, Mr Eazi gathered members of the press, label executives and talent managers, where he unveiled the inspiration behind his Empawa project and rolled out the timeline of events.
'Since 2016, I have been blessed to do music not only relevant to Nigeria but to the world. Back then, I was involved in Tech and a company asked people to submit tech ideas, from 440 people who submitted ideas, they brought it down to 12 and I was one of the 12.
For about 4-6 weeks, they taught us everything and some of things I took from there like 'boot-strapping' and 'data mining' are what I have put to the music.
Whilst I was doing the program, a friend who knew I used to do music for fun in the University paid for a dance video at about 300pounds and gave to me as a birthday gift and it began to grow viral.
Basically people have funded videos for me, like 'Skin Tight' for instance, it was shot for about $1,000 (about N300,000), if someone had not shot that dance video or sponsored the 'Skin Tight' video, I won't be here.''
On how artists will get selected to benefit from his Empawa platform, he said ''An artist can simply bet small by putting up a video of him/herself rapping or singing and win big by getting the chance to be one of the 100 artists to get funded for a music video, chosen by my internal team and top industry professionals.
The minimum spend on this video of 100 winners is N300,000 per video, then there will be marketing both digital and print.
The top 10 from these 100 artists will be flown to South Africa from February 4th to March 4th 2019 with the likes of Diplo, Guilty Beatz, EKelly, Sarz andother professionals. They will get to work with top talents and also get mentorship from business lawyers.''

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